loss leader

loss leader
noun
a featured article of merchandise sold at a loss in order to draw customers
Syn: ↑drawing card, ↑leader
Hypernyms: ↑feature

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noun
: an article sold at a loss in order to draw customers

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loss-leading, adj.
a popular article that is sold at a very low price or at a loss for the purpose of attracting customers to a retail store. Cf. leader (def. 4).
[1920-25]

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loss leader UK US noun [countable] [singular loss leader plural loss leaders] business
a product sold at a very low price to encourage customers to buy other products in the same shop or other products made by the same company
Thesaurus: things for sale and things boughtsynonym general words for the activity of buying and sellinghyponym

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loss leader,
Commerce. an article of trade sold below cost to attract customers: »

Retailers are meeting the new competition with such old weapons as special loss leaders (Time).

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noun, pl ⋯ -ers [count]
business : a product that is sold for less than it is worth in order to attract customers

Useful english dictionary. 2012.

Игры ⚽ Поможем написать курсовую

Look at other dictionaries:

  • loss leader — ˈloss ˌleader noun [countable] 1. MARKETING a product or service that is sold at a loss, but that is intended to encourage people to buy other, profitable products or services: • Supermarkets sometimes sell bread as a loss leader to bring in… …   Financial and business terms

  • loss-leader — lossˈ leader noun Something sold at a loss to attract other custom • • • Main Entry: ↑loss * * * ˈloss leader [loss leader loss leaders] noun an item that a shop/store sells at a very low price to attract customers …   Useful english dictionary

  • loss leader — n. an article of merchandise sold at a loss in order to draw customers. Syn: drawing card, loss leader, leader. [WordNet 1.5] …   The Collaborative International Dictionary of English

  • loss leader — loss lead·er n: something (as merchandise) sold at a loss in order to draw customers loss–leader adj Merriam Webster’s Dictionary of Law. Merriam Webster. 1996 …   Law dictionary

  • loss leader — loss leaders also loss leader N COUNT A loss leader is an item that is sold at such a low price that it makes a loss in the hope that customers will be attracted by it and buy other goods at the same shop …   English dictionary

  • loss-leader — ► NOUN ▪ a product sold at a loss to attract customers …   English terms dictionary

  • loss leader — loss .leader n a product that is sold at a very low price in order to attract customers into a shop …   Dictionary of contemporary English

  • loss leader — loss ,leader noun count BUSINESS a product sold at a very low price to encourage customers to buy other products in the same store or products made by the same company …   Usage of the words and phrases in modern English

  • loss leader — ☆ loss leader n. any article that a store sells cheaply or below cost in order to attract customers …   English World dictionary

  • Loss leader — A loss leader or leader [ [http://www.bartleby.com/61/46/L0084600.html Leader] , The American Heritage Dictionary of the English Language: Fourth Edition , Houghton Mifflin Company, 2000.] (also called a key value item in the United Kingdom) is a …   Wikipedia

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